Monthly Archives: December 2018

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Captain Marvel Trailer 2 Released

Soon after, a number of sources were quoted by different publications that the much awaited trailer of Avengers 4 will be released on Wednesday, December 5. The same was confirmed by /FILM editor Peter Sciretta, The DisInsider’s Skyler Shuler, Daniel R from SuperBroMovies, and MCU Cosmic. Marvel hasn’t made any official confirmation about it yet.

Set in the 1990s, Captain Marvel is about Carol Danvers (Brie Larson), a former US Air Force pilot who joins the elite Kree military team called Starforce. Captain Marvel will also introduce the Kree-Skrull conflict to the Marvel Cinematic Universe.

Marvel has released the second trailer for Captain Marvel. While the first trailer acted just as an introduction, the new trailer shows off more of Carol Danvers’ superpowers. The clip begins with addressing the shot that generated controversy the last time — a harmless looking old lady being punched by Captain Marvel. The lady is indeed a Skrull who is way too nimble a combatant to genuinely be a human, let alone an old human.

Samuel L Jackson’s voice-over asks Carol in a sceptical tone, “So Skrulls are the bad guys. And you are a Kree — a race of noble warriors?” “Heroes,” Carol corrects him. “Noble warrior heroes.” We see scenes of Carol’s Kree life and how the Kree DNA was fused with with that of a Kree called Mar-Vell (rumoured to be played by Jude Law in the film) and she became this intergalactic warrior, who shoots waves of devastating energy from her hands.

Just like in the first trailer, Carol has faint memories of her life on earth. Jude Law appears in a shot. He is certainly playing the role of a Kree, but it is not confirmed if it is indeed Mar-Vell. The Kree want Carol to fight the Kree-Skrull war, but Carol wants to end it. At a certain point, she will end up on earth.

Set in the 1990s, Captain Marvel is about Carol Danvers, a former US Air Force pilot who joins the elite Kree military team called Starforce. Captain Marvel will also introduce the Kree-Skrull conflict to the Marvel Cinematic Universe. The story of the perpetual war between the two alien races is pretty popular among comic-book readers for its large cast of characters from multiple Marvel franchises, and an epic, long-form story.

Earth was caught in the conflict with these two often warring races. Lee Pace’s Ronan the Accuser and Djimon Hounsou’s Djimon Hounsou, both Krees who have appeared in the MCU before, will return in Captain Marvel. The two characters were last seen in the Guardians of the Galaxy films.

Apart from being the first female-led superhero movie, Captain Marvel also assumes importance due to Avengers 4, the sequel to Avengers: Infinity War, which will release a couple of months after the Brie Larson movie. Captain Marvel was teased in one of the post-credit scenes of Infinity War.

Captain Marvel also stars Samuel L. Jackson, Ben Mendelsohn, Lashana Lynch, Gemma Chan, Rune Temte, Algenis Perez Soto, Mckenna Grace, with Annette Bening, and Clark Gregg. It hits screens on March 8, 2019.


Second Trailer For Captain Marvel

Captain Marvel 2nd Trailer


Apple Announces app of the year, Game of the year and other best of 2018

As it does at this time every year, Apple today announced its official Best of 2018 lists. These selections highlight the “best” app and game for iPhone, iPad, Apple TV, and Mac, as well as the top movies, TV shows, Podcasts, and more. Head below for all of the details.

This year, Apple is crowning Procreate Pocket as the best iPhone app of 2018. This is the iPhone version of the incredibly popular Procreate drawing app for iPad, allowing users to create while on the go with just their iPhone. As for the best iPhone game of the year, Apple is handing that award to Donut Country, a story-based physics puzzle game.

On the iPad side of things, Apple touts Froggipedia as the best iPad app of the year. This is an AR-based app that allows users to dissect a frog without having to actually having to do it in real life. The best iPad game of the year, according to Apple, is Gorogoa, another story-based puzzle game.

On Apple TV, Sweat has been handed the award of app of the year. Sweat is a fitness application that originally gained popularity on the iPhone. The Apple TV game of the year according to Apple is the popular Alto’s Odyssey title.

Last but not least is the Mac, where Apple is crowning Pixelmator Pro as the app of the year and The Gardens Between as the game of the year.

While the Apple Watch doesn’t see as much attention, Apple has highlighted a few of its “favorite” apps. These include Carrot Weather, Overcast, Lifesum, and more.

In addition to the awarded titles, Apple has also shared a rundown of the most downloaded free apps:

  1. YouTube
  2. Instagram
  3. Snapchat
  4. Messenger
  5. Facebook
  6. Bitmoji
  7. Netflix
  8. Google Maps
  9. Gmail
  10. Spotify
  11. Amazon
  12. Uber
  13. WhatsApp
  14. Pandora
  15. Wish
  16. TikTok
  17. Cash App
  18. Google Photos
  19. Google Chrome
  20. Twitter

Here are ether most downloaded games of 2018:

  1. Fortnite
  2. Helix Jump
  3. Rise Up
  4. PUBG Mobile
  6. Love Balls
  7. Snake VS Block
  8. Rules of Survival
  9. Roblox
  10. Dune!
  11. Subway Surfers
  12. Episode – Choose Your Story
  13. Word Link
  14. Toon Blast
  15. Color Road!
  16. HQ Trivia
  17. Twisty Road!
  18. 8 Ball Pool
  19. Kick the Buddy
  20. Sniper 3D Assassin: Gun Games

In addition to app awards, Apple has released its “best music of the year” picks. Artist of the year is awarded to Drake, breakout artist to Juice WRLD, song of the year to “I Like It” by Cardi B feat. Bad Bunny & J. Balvin, and album of the year to “Golden Hour” by Kacey Musgraves. View the top 100 songs and albums here.

Apple’s top “best podcasts” go to titles including In The Dark, Slow Burn, The Daily, Serial, This American Life, and more. View the full charts here.

Apple’s “best movies” include Black Panther, A Star is Born, Crazy Rich Asians, and more. “Best TV shows” include The Good Place, The Americans, The Good Fight, and more. View the full charts here.

Lastly, Apple is celebrating the launch of its new Apple Books Platform by highlighting a handful of titles:

  • Book of the Year: American Marriage
  • Best Nonfiction: The Library Book
  • Best Mystery: The Witch Elm
  • Best Thriller: Light It Up
  • Best Bio/Memoir: Educated
  • Best Romance: Too Wilde to Wed
  • Best Science Fiction/Fantasy: Spinning Silver
  • Best Feel-Good Fiction: When Life Gives You Lululemons
  • Best Literary Fiction: There There
  • Best Young Reader Book: Harbor Me


Apple Best of 2018 List

The best digital marketing stats this week

This week’s stats roundup is a corker, if I do say so myself.

It includes news about Twitter controversies, AI investments, email in a post-GDPR world, and ever so much more. The Internet Statistics Database is also jam-packed full of interesting stuff too, so be sure to give it a look.

Let’s get into it.

Thirty three percent of marketers are unable to measure the impact of AI investments

A survey by LoopMe has revealed that marketers are spending on average 15% of departmental budget on AI. However, as many as 33% say they are unable to measure the impact of these investments on the business as a whole.

Out of the marketers who are able to measure the impact of AI, 31% say they most value the impact on sales, while 29% most value ROI in innovation. In contrast, only 11% most value lead generation.

71% of marketers are using their AI investment to create and deliver personalised ads, with nearly 58% viewing personalised content as the most important benefit of AI. This is compared to one in three who think serving ads at the right time is most useful.

In terms of where spend comes from, 40% of marketers allocate it to their general marketing budget, whilst 30% favour the digital budget. A further 16% allocate this spend to their innovation budget, and 5% allocate it to their research budget. Only 10% of those surveyed said they were not investing in AI at all.

Only half of marketers have had training in top priority skills

The IDM has looked into the key skills that the data and marketing industry believes are essential to future career progression.

Out of the 33 skills in question – grouped into five different categories – it identified ‘gaps’ in 27 of them, with data-related skills requiring the greatest attention and investment. The biggest skills gap found was in artificial intelligence and machine learning, despite the number of roles in AI rising by 485% in the UK since 2014.

The research also states that only 51% of marketers have had training in any top priority skills. Training is certainly worth the investment, however, as 52% of those who have participated in it state that it led to recognition within their existing organisation, and 28% even received a promotion as a result.

IDM stats

60% of searches for Black Friday sales made on Thursday night

New data from EmpathyBroker has revealed that 60% of search queries for Black Friday sales occurred between 10pm-12am on Thursday 22nd November.

black friday search

There was a 60% increase globally on queries compared to 2017, with a 41% increase in the UK alone. Meanwhile, queries on Black Friday itself were 337% higher compared to the average shopping day, and the most popular search term in the UK were ‘dress’, followed by ‘coat’, ‘jumper’, ‘faux fur’, ‘boots’, ‘jeans’ and ‘scarf’.

Unsubscribe rates fall 12.3% post-GDPR

The latest benchmark report from Cheetah Digital suggests that GDPR compliance is having a positive effect on email marketing. Q3 saw a 12.3% dip in unsubscribe rates across industries compared to this time last year, proving that marketers are communicating with the right audience.

Meanwhile, year-on-year email volume rose 5% in Q3, and revenue per email increased in Q3 from $0.05 in 2017 to $0.06 in 2018. Unique click rates rose 7.1% year-on-year, going from 2.1% in Q3 2017 to 2.3% in Q3 2018.

Mobile is growing, too, with 45% percent of total email opens and 58% of total clicks occurring on mobile phones or tablets in Q3.

email benchmark q3

UK shoppers aim to buy all Christmas gifts before December

A new Aptos survey of 2,000 UK adults has revealed UK consumer shopping habits in the run up to Christmas. It found that the majority of consumers are hoping to have their Christmas shopping wrapped up by 30th November, meaning that the prime time for retailers to target consumers should be long before the traditional festive period properly kicks off.

When it comes to in-store shopping, women say they would also like to have their in-store shopping done by the end of November, however, men cite Christmas Eve as their cut off point.

In terms of what consumers want the most from their online shopping experience, 70% of respondents say that price is the most important factor in the run up to Christmas, and 50% say speed of delivery. 71% of in-store stoppers also cite price as crucial, while 54% say deals and promotions, and 37% say good stock levels.

Covering up wrongdoing is the most damaging kind of brand controversy

A report by Morning Consult suggests that brands should exercise caution when weighing in on criticism from users on social networks like Twitter. This is because, quite often, outrage on these platforms do not translate to long-lasting negative perceptions.

However, in a survey of 2,000 consumers, it was revealed which controversies do result in a real change in perception for Twitter users. Overall, covering up wrongdoing was found to be the most damaging type of controversy, followed by the mistreatment of employees.

Meanwhile, 71% of survey respondents said that they would feel much less favourable about an online brand if it was found to have lied to customers and did so in order to increase profit. 68% said the same if they found out the company was caught falsifying accounting records in order to increase profits. In contrast to this, just 15% said they would lose favour if the company’s CEO said something rude on social media about people who share their political beliefs.

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The best Digital Marketing Stats we have seen this week

Falcon 9 Rocket To Fly For 3rd Time

SpaceX is no stranger to reusing rockets at this point, but no Falcon 9 has flown more than twice… well, until now. The private spaceflight firm is launching the Spaceflight SSO-A: SmallSat Express mission on December 2nd at 1:31PM Eastern with a rocket that has already completed two launches (and, of course, returns) in 2018. This time, though, it’s launching from Vandenberg Air Force Base in California instead of from the East coast, like it did in May and August.

Provided the launch is successful, the Falcon 9 will try to land on a drone ship in the Pacific Ocean. It might just fly a fourth time, too, as SpaceX already has plans to launch the rocket again.

There’s a lot invested in the mission itself. The rocket is carrying 64 small satellites from a variety of customers, including clients from Brazil, Canada, South Korea and the UK. That will make it the largest single collection of spacecraft to launch from the US. It’s not the largest launch ever — The Verge noted that an Indian rocket carried 104 satellites into orbit. Still, it’s an important step toward commercializing spaceflight and making orbit more accessible.


SpaceX Launch a twice used Rocket

Merah Putih Mission Launched